Selected Work
Portfolio
Twenty years of campaigns, stories, and digital experiences.
Category 01
Digital Strategy
Campaign Strategy · GoComics / Andrews McMeel Universal · 2025
Calvin & Hobbes 40th Anniversary
A multi-channel campaign to celebrate the debut of one of the world’s most beloved comic strips.
Brand Voice & Content Strategy · Andrews McMeel Universal · 2019–2025
The Puzzle Society
Built the brand voice from scratch—from a 7,500-word origin story to achievement names, newsletter, and social strategy.
Cross-Platform Franchise · Better Homes & Gardens / Meredith · 2019–2020
America's Best Front Yard
A contest franchise I co-conceived and ran end-to-end—from digital submission platform to social campaign to video feature to print close in the October 2019 issue of BHG.
Organizational Rebrand · Women Leaders in College Sports · 2016
Women Leaders in College Sports Rebrand
Led the rebrand and site relaunch for a 40-year-old, 3,500-member association—including a guerrilla ambassador program and #WeAreWomenLeaders social campaign that introduced the new name to broadly positive member sentiment.
Social Campaign · Modern Farmer · 2015
#iamamodernfarmer
Launched a user-generated campaign and contest benefiting Farm Aid. Through strategic organic and paid promotion, 915 users published 2,547 posts—generating 28.5 million social media impressions.
Civic Tech · Co-Founder · 2017–2019
RepUp
Wrote for a civic tech tool that helped everyday people engage their elected officials in five minutes a week—one email, one call, one issue at a time. Sent tens of thousands of weekly action emails covering dozens of major legislative moments, entirely volunteer-run.
Category 02
Writing & Editing
Print Feature · PDF
Hunter Gatherer: A Profile of Ken Shores
Portland Spaces
A feature-length profile of artist and collector Ken Shores—his obsessions, his aesthetic, and what it means to build a life around beautiful things.
Cover Feature · PDF
Top 10 Collectibles
Country Home
A cover feature for Country Home on the collectibles that define a generation of design-minded homeowners.
Profile Series
Meet the Modern Farmer: Sarah Hoffmann
Modern Farmer
One of a series of farmer profiles—putting a human face on American agriculture.
Profile Series
Meet the Modern Farmer: Beth Foose, Little Bluestem Farm
Modern Farmer
A portrait of Beth Foose and the work that goes into building a small farm with a big vision.
Print Feature · PDF
Keep it Green
Beekman 1802 Almanac
A holiday design feature spotlighting how a designer decorates for the holidays using a simple palette and natural foliage.
Print Feature · PDF
Copycat Colors
Naturally, Danny Seo
A how-to feature piece on choosing shades and finishes for your home, using Mother Nature as a guide.
Published Articles
Category 03
Audio
Podcast · Women Leaders in College Sports · 2016–2019
Women Leaders Podcast
I worked with the CEO to conceive of, script, and launch the Women Leaders Podcast as part of the organization's evolution into content, featuring the career journeys of the most influential leaders in college athletics administration.
Biweekly episodes produced end-to-end, from concept and guest strategy to scripting and post-production oversight.
Category 04
Video
Television · NBC
The Nate Berkus Show
Guest appearance on The Nate Berkus Show, challenged to design a small studio apartment using the Olioboard room-design tool.
Branded Content · Country Living / Hearst
Valspar Custom Videos
Conceived, produced, and hosted a series of two custom painting videos as part of a fully integrated editorial advertiser proposal for Valspar.
Pre-Recorded · All You / Yahoo!
Produced Segments
Acted as a media representative for All You in pre-recorded videos in partnership with Yahoo!
Live TV · Pix11 · Good Day Columbus · The 10! Show
Live Segments
Recurring on-camera presence across regional live programs covering home, lifestyle, and design for All You, Country Living, and FreshHomeIdeas.com.