DIGITAL CONTENT + MARKETING EXPERIENCE

Executive Editor, BHG.com (Meredith)
Remote | Jan 2019–present

• Oversee digital strategy for Better Homes & Gardens, the 4th-highest circulation magazine in the United States 
• Manage and guide team of 14 editors, writers, and social media managers to increase content production to 20+ pieces per day 
• Implement culture-first leadership mentality; boost team morale through consistent support, clear feedback, concise direction, more efficient processes, team-building exercises, and monthly workshops 
• Provide specific creative direction to editorial, video, art, social media, and sales teams to maintain trusted brand voice and look/feel, while also developing fresher brand standards that appeal to new audiences 
• Work closely with senior stakeholders on video, audience development, newsletter, and SEO teams to implement growth strategies that have resulted in an increase in site sessions particularly in social—including an 840% YoY increase in Instagram-driven sessions 
• Collaborate with product and SEO teams to migrate site from Drupal to WordPress; lead ~32,000-page site audit and clean-up project 
• Execute annual America’s Best Front Yard, the brand’s first cross-platform editorial franchise, which sold to major advertiser at launch 
• Develop comprehensive sales slate across all platforms (O&O, social, audio, and videos) 

Senior Director of Marketing & Digital Strategy,
Women Leaders in College Sports
Kansas City | Oct 2016–Jan 2019

• Part of the organization’s leadership team; worked directly with CEO to set strategic goals and manage $1.9 million operating budget 
• Conceived and executed marketing strategy for the organization’s new name, rebrand, and website relaunch that resulted in 2 million social media impressions on launch day and overall positive sentiment among 3,500+ members 
• Implemented more sophisticated and consistent creative on all printed, digital, and environmental assets representing organization 
• Launched and produced the Women Leaders Podcast that averaged 800 unique downloads each episode during tenure 
• Conceived and executed marketing strategies for annual National Convention that resulted in a 23% YoY increase in registrations 
• Ensured activation on all partnership/sponsorship agreements 

Digital Director, modernfarmer.com (Modern Farmer Media)
Remote | July 2015–Oct 2016

• Oversaw editorial calendar (20+ articles per week) and managed team of 10-15 writers; edited and published 950+ articles in total 
• Developed content distribution strategies—including paid and organic social, syndication, SEO, email, and partnerships—which increased unique visitors 112% YoY 
• Launched and promoted #iamamodernfarmer campaign that resulted in 28.5 million social media impressions during tenure 
• Managed original video production, including concepting, script editing, and marketing 
• Ensured monetization of digital products via demand partners, native advertising, affiliate revenue, and e-commerce efforts 

Content Marketing Manager, mySidewalk by MindMixer
Kansas City | Feb 2015–July 2015

• Created B2B and B2C inbound and outbound marketing campaigns to drive participant numbers, engagement, and revenue 
• Led the Raucous Caucus campaign, which resulted in 500k+ social media impressions and coverage on multiple media outlets 

Director of Digital Content, allyou.com (Time Inc)
New York City | Nov 2013–Nov 2014

• Hired and managed team of three full-time editors, plus freelance writers and blogger contributors 
• Implemented social media strategy that accounted for 19% of site page views (up 129% YoY) 
• Increased referrals via edit partnerships and syndication (up 547% YoY) and SEO (up 49% YoY) 
• Collaborated with audience development and tech to create major revenue-generating digital products, including America’s Smartest Shopper, the Grocery Deal Finder tool, and Reality Checker Central, a proprietary social influencer platform

Senior Web Editor, countryliving.com (Hearst Digital Media)
New York City | Nov 2011–Nov 2013

• Hired and managed assistant web editor, interns, and freelance contributors 
• Oversaw day-to-day editorial operations, including content creation, SEO, social media, and syndication 
• Increased content velocity to 50+ original articles and flipbooks per week 
• Increased page views via social media platforms 359% YoY; unique visitors 30% YoY to best-ever 2.3 million 
• Hosted live and taped video segments; acted as press representative for brand at Country Living Fairs

Online Editor, freshhomeideas.com & rachaelraymag.com (RDA)
New York City | Oct 2008–Nov 2011

• Conceived, wrote, edited, and produced lifestyle content for both sites 
• Led editorial strategy for digital launch of Fresh Home: site, blog, newsletter, social media, and other products 
• Responsible for audience development, including blogger outreach, content syndication, and SEO 
• Hosted live video segments, and acted as primary press representative for brands

Associate Editor, Portland Spaces (Sagacity Media)
Portland, Oregon | Oct 2007–July 2008

• Covered home design market and compiled product for front-of-book and blog; produced photo shoots 

Associate Editor, Country Home (Meredith)
Des Moines, Iowa | Jan 2006–Oct 2007 

• Wrote and edited briefs and features: antiquing, collecting, how-to, food, decorating, renovation, travel, profiles