Content Strategy · Brand Storytelling · Digital Media
Rachel
DeSchepper
Content strategist and storyteller with 20 years experience growing audiences for brands people love.
From Better Homes & Gardens to Calvin and Hobbes, I build digital experiences that earn attention, keep people coming back, and deliver results.
reach, C&H campaign
increase, BHG.com
content & strategy
#iamamodernfarmer
Selected Work
Stories worth telling.
Campaign Strategy · GoComics / Andrews McMeel Universal
Calvin & Hobbes 40th Anniversary
A fully organic, multi-channel campaign built around a creator who has never allowed promotion—and the challenge of celebrating 40 years without any of the usual tools.
57.9MEstimated organic reach
Cross-Platform Franchise · Better Homes & Gardens / Meredith
America's Best Front Yard
A contest franchise I co-conceived and ran end-to-end—from digital submission platform to social campaign to video to print close in the October 2019 issue of BHG.
5,000+Public votes, year one
Brand Voice & Content Strategy · Andrews McMeel Universal
The Puzzle Society
Built the brand voice from scratch—from a 7,500-word origin story to achievement names, newsletter, and social strategy.
209%Organic search growth at launchAbout
The person behind
the strategy.
I'm a Kansas City-based content strategist with 20 years of experience building digital experiences for brands people genuinely love—from shelter and food magazines at Hearst and Time Inc, to Better Homes & Gardens at Meredith, to comic strips and puzzle games at Andrews McMeel Universal.
I've built editorial teams from scratch, launched platforms, navigated CMS migrations, and run campaigns that reached tens of millions of people. I'm as comfortable in a data dashboard as I am in a creative brief.
Currently Lead Content Strategist at Andrews McMeel Universal and founder of KC Content Collective.
Let's talk →Core Skills
Experience
Where I've been.
2020 – Present
Andrews McMeel Universal
Lead Content Strategist
Content strategy and brand standards across GoComics, Puzzle Society, UExpress, and the Webby award-winning The Far Side® website, serving millions of users monthly. Organizational subject matter expert for GEO strategy and AI adoption.
2019 – 2020
Meredith Corporation
Executive Editor, BHG.com
Rebuilt a 14-person editorial team, increasing daily content production 75%. Executed CMS migration to Drupal and managed a 32,000-page site audit.
2016 – 2019
Women Leaders in College Sports
Senior Director, Marketing & Digital Strategy
Executive leadership team. $1.9M operating budget. Conceived and executed a complete organizational rebrand generating 2M social impressions across 3,500+ members.
2008 – 2016
Hearst · Time Inc · RDA · NYC
Senior Editorial Leadership
Digital Director, Modern Farmer · Director of Digital Content, All You (Time Inc) · Senior Web Editor, Country Living (Hearst) · Online Editor, Fresh Home and Every Day with Rachael Ray (RDA). Built and led editorial teams scaling to 50+ articles weekly.
Contact
Let's work together.
Open to new opportunities. Always happy to talk content strategy, digital media, or what's next.
Get in touch →