Resume

• Develop and execute unified content strategy and brand standards across digital portfolio including GoComics, Puzzle Society, UExpress, and Webby award-winning The Far Side® website, serving millions of users monthly.
• Partner with Creative Director on information architecture, user journeys, and content-driven functionality; successfully influence product roadmap priorities for content-led initiatives.
• Led Calvin and Hobbes 40th anniversary campaign generating 59 million reach, 104% engagement increase, 752,960 paid advertising impressions, and 14,200% increase in social mentions, with measurable sales impact.
• Drive SEO performance across AI disruption and site relaunch: 21% increase in search CTR, 36% improvement in rankings, and 72.7% MoM traffic growth; previously achieved 209% organic search growth during Puzzle Society launch.
• Spearhead GEO strategy and AI adoption as organizational subject matter expert; lead technical SEO and accessibility initiatives with developers including schema architecture and WCAG compliance.

• Transformed 14-person editorial team, increasing daily content production 75% to 20+ pieces per day while cultivating a culture where team members felt valued and empowered.
• Aligned cross-functional teams across marketing, product, analytics, and technology to develop revenue-driving content strategies across owned platforms, social, audio, and video.
• Established and managed editorial budgets up to $300,000 annually; optimized resource allocation and ROI across content verticals.
• Executed CMS migration to Drupal and managed 32,000-page site audit; navigated complex stakeholder relationships under tight deadlines.
• Developed strategic messaging for sponsored and paid editorial programs generating advertising revenue for multiple brand partners.

• Served on executive leadership team with CEO, managing $1.9M operating budget and setting organizational growth strategy.
• Conceived and executed complete organizational rebrand and website relaunch generating 2M social impressions and strong positive member sentiment across 3,500+ members.
• Launched and produced Women Leaders Podcast achieving 800+ unique downloads per episode; engineered integrated campaigns resulting in 23% YoY increase in National Convention registrations.

Digital Director, Modern Farmer  ·  Director of Digital Content, All You (Time Inc)  ·  Senior Web Editor, Country Living (Hearst)  ·  Online Editor, Fresh Home and Every Day with Rachael Ray (RDA)

• Built and led editorial teams across major NYC media brands including Time Inc and Hearst, scaling content production to 50+ articles weekly and driving record traffic milestones.
• Delivered triple-digit growth across channels: 547% YoY increase in partnership referrals, 359% YoY social referral growth, and 129% YoY social traffic growth through strategic distribution and SEO.
• Launched viral #iamamodernfarmer campaign generating 28.5M social impressions; created Samsung-sponsored "America's Smartest Shopper" and other revenue-generating digital products.
• Spearheaded digital brand launch for Fresh Home from concept through site development, newsletter, social, and audience development strategy.