MY WORK
Here’s a snapshot of some of the work I’m most proud of.
FreshHomeideas.com Site/Brand Launch
I led a successful overhaul of this site following a transition to web.
CountryLiving.com Social Media Strategy
I led Hearst Magazines into the world of Pinterest in 2011.
Portland Spaces: Hunter Gatherer
A feature-length profile of artist Ken Shores.
Country Home: Top 10 Collectibles
A cover feature for Country Home.
Country Living: In Defense of Mason Jars
In which I turn unfounded shame into a valiant defense.
Modern Farmer: Meet the Modern Farmer
Farmer profiles for Modern Farmer.
Better Homes & Gardens Gardening in a Changing Climate
I edited this long-form reported feature and collection of supporting articles.
ALLYOU.COM America’s Smartest Shopper
I launched this multi-platform initiative that encouraged our audience to nominate and vote for the smartest shopper in America.
ALLYOU.COM Grocery Deal Finder
I was editorial lead and project manager for this 2014 Grocery Deal Finder tool.
Women Leaders Podcast
I concepted, scripted, launched, and produced the Women Leaders Podcast.
Live Segments
A few of my live television appearances.
The Nate Berkus Show
Nate challenged me to come up with a design for my small studio apartment.
CountryLiving.com Valspar Custom Videos
I conceived, produced, and hosted custom painting videos to complement the in-book content.
Women Leaders in College Sports Rebrand
I led the organization’s website site relaunch and organizational rebrand
ModernFarmer.com #iamamodernfarmer
I launched our #iamamodernfarmer campaign and contest.
Better Homes & Gardens America’s Best Front Yard Contest
I helped launch the brand’s first cross-platform editorial franchise and contest.
ALLYOU.com Reality Checker Central
I directed the editorial portion of this hub.
RepUp
I launched and led marketing strategy along with a team of volunteers.