In 2019 and 2020, I collaborated with the BH&G print, marketing, digital, and sales to teams to launch the brand’s first cross-platform editorial franchise and contest, America’s Best Front Yard, #bhgbestfrontyard. In our first year, the tentpole program sold to a major advertiser, helping us meet our digital revenue goals, and resulted in more than 800+ entries and 5,000+ user votes. The winner’s tropical-inspired front yard garden was featured in the October 2019 issue of Better Homes & Gardens magazine.
Link to: https://www.bhg.com/home-improvement/exteriors/curb-appeal/best-front-yard
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