FreshHomeideas.com Site/Brand Launch

When FreshHomeideas.com launched on the heels of its print partner, I became its lead editor, helping to develop the UX (including site design, categories and architecture), and formalizing the editorial strategy of the site, blog, newsletter, social media, and other products. Thanks to swift content production, blogger outreach, and smart SEO strategy, FreshHomeideas.com quickly became a successful site, performing well as a destination and in search.

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