ALLYOU.com Reality Checker Central

In May 2014, the ALL YOU team launched Reality Checker Central, a proprietary social influencer platform that was a true collaboration between advertising, marketing, and edit. The platform boasted 60,000+ members. I directed the editorial portion of this hub, which we used to engage readers, gather UGC and—most of all—listen to our customers and respond. Our advertisers pulled insights from our audience via surveys, sampling, and more.

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