Digital Strategy & Editing

  • Modern Farmer

    Digital Director, July 2015-present

    I run the online presence for Modern Farmer as the quarterly magazine's Digital Director. This involves setting and managing the editorial calendar and budget, wrangling a team of 10-15 writers, editing each piece to maintain our publication's distinct voice, and publishing two to three articles a day. 

    But as we all know, in digital, it doesn't end there: After the pieces are published, I work to distribute them through our social media channels; email newsletters; content syndication partnerships with the Huffington Post, Grist, Mental Floss, and others; implementing SEO best practices; A/B testing product enhancements; and more. 

    This work has resulted in a 112% year-over-year increase in unique visitors and 104% increase in page views; we now see 1.4 million page views per month. 

    I also work hand-in-hand with the marketing, technology, and product teams to monetize our traffic through banners, native placements, pre-roll, sponsored posts, e-commerce efforts, and affiliate marketing. 

  • mySidewalk

    Content Marketing Manager, February 2015–July 2015

    At this civic engagement and data startup, I created and managed inbound and outbound B2B and B2C marketing campaigns that drove participation and revenue on mySidewalk, our civic engagement platform, and Sidewalk Insights, our civic data platform. In six months, I helped grow our participants on mySidewalk 10 percent week over week. To bolster young voters and drive engagement and traffic on our site, I spear-headed and managed The Raucous Caucus, a #eleKCtion party and primer, which resulted in 500,000+ social media impressions and coverage in multiple media outlets. And finally, I managed social media channels, including Facebook, Twitter, Instagram and Medium.

  • ALL YOU

    Director of Digital Content, November 2013–November 2014

    Every day I drove audience, engagement, and profit. How? I collaborated with print edit, audience development, marketing/ad sales, and tech to create major revenue-generating digital products and franchises for top-tier advertisers, including America’s Smartest Shopper, the Grocery Deal Finder tool and Reality Checker Central, a social influencer platform that, at the time I left, boasted 70,000+ members. 

    I poked into analytics and insights to create a smart editorial strategy and calendar, and then distributed our content via edit partnerships (with PopSugar Smart Living, LearnVest, Money magazine and RetailMeNot, among others), syndication outlets, social media, newsletters and smart SEO. (I grew our syndication traffic by 547% YoY and natural search referrals 49% YoY.) I managed a team of three editors and freelance writers, and implemented daily news meetings to grow our content posting velocity to 8 to 10 articles per day. Plus, I launched our blogger contributor network, a group of 7-10 bloggers who regularly contributed to our Daily Savings blog

  • Country Living

    Senior Web Editor, November 2011–November 2013

    I oversaw the magazine's website, social media presence, search-engine optimization strategy, and content syndication. Along with managing a crew of contributors to develop daily original and repackaged content (which we increased to 50+ pieces per week), I teamed up with the digital and integrated marketing staffs to execute edit integrations for large revenue-generating programs, and consulted with Hearst Digital's business- and audience-development teams to pull together e-commerce site-revenue strategies. I also hosted live video segments and demos at our Country Living Fairs and acted as a press representative for the brand.

    1. Finalist for MIN's Digital Awards - Use of Social Media
    2. Essay: In Defense of Mason Jars
    3. Columns Launched and Edited:
    4. Flea Market Haul
      Country in the City
      Country Living Across America
      Pretty Handy Projects
      Gatherings
  • Fresh Home

    Online Editor, July 2010–November 2011

    When FreshHomeideas.com launched on the heels of its print partner, I became its lead editor, helping to develop the UX (including site design, categories, and architecture), and formalizing the editorial strategy of the site, blog, newsletter, social media, and other products. Thanks to swift content production, blogger outreach, and smart SEO strategy, FreshHomeideas.com quickly became a successful site, performing well as a destination and in search.

  • Every Day with Rachael Ray

    Online Editor, October 2008–July 2010

    I started my digital career at RachaelRaymag.com, writing, editing, and producing lifestyle content. I worked on a small but mighty team to completely relaunch the site in 2009 and led social media efforts on-site and on Facebook and Twitter. I also worked closely with talent, producing entertaining and how-to videos.

Print Writing & Editing

  • Portland Spaces

    Associate Editor, October 2007–July 2008

    I was one of the founding editors of this Portland, Oregon, magazine, the spin-off of successful city magazine Portland Monthly. We covered home design and architecture, and I helped conceive of magazine departments, wrote and edited the home and markets content, and contributed to tentpole marketing programs.

    1. How to: "Portland Palettes" (PDF)
    2. Market work: "Desirables" (PDF)
    3. How to: "Picture Puzzle" (PDF)
    4. Short Profile of Erin Albin: "Growing Appetite" (PDF)
    5. Long Profile of artist Ken Shores: "Hunter Gatherer" (PDF)
  • Country Home

    Associate Editor, January 2006–October 2007

    After a successful internship, I joined the staff of Country Home full-time shortly before graduating Drake University. I oversaw the "Collect" front-of-book department, managing a team of writers, producers, stylists, and photographers. Along with writing and editing my own decorating, antiquing, and food features, I also produced photo shoots and covered antique shows across the country.

    1. Feature Package: "Top 10 Collectibles" (PDF)
    2. Section Opener: "Collect" (PDF)
    3. Profile of Dylan Lauren: "Obsessions" (PDF)
  • ReadyMade

    Before this magazine folded in 2011, I had the pleasure of contributing.

    1. Feature on Molly Quan: "Life and Limb" (PDF)

Guest Blogger

Produced Segments

Live Spots